I build brands, teams, and strategies that actually work.
CV
Professional Summary
I’ve spent one-third of my life in marketing, mastering key areas like Affiliate, PPC, SM, SEO, CRM, User Acquisition and Retention while excelling in many more and knowing exactly how to make them drive results.
I know how to navigate fast-changing media landscapes, outsmart algorithms, and stay relevant while keeping brands stylish, solid, and engaging for their target audience.
I can map out the entire user journey, pinpoint problematic touchpoints, and optimize flows that drive real results. I collect, structure, and analyze data to extract valuable insights—but even after all these years, my gut feeling often tells me exactly where the biggest challenges lie in a business.
Skills
Paid Ads SEO Content Marketing Data Analysis
Affiliate Management CRM & Retention Management
Market Research & Competitors Analysis
Work Experience
2023-2024
CMO At FortuneJack
I rebuilt user acquisition, retention, and affiliate programs from the ground up, led a full rebranding and UX/UI improvements, and optimized CRM processes to boost engagement and reactivation.
2022-2o23
CMO At GNL
I simplified user registration and verification to improve conversion rates, launched new instant lottery games, enhanced CRM engagement, and rebranded both the physical and digital brand presence.
2020-2022
Head Of Digital At Setanta
I led digital marketing teams across 13 international markets, managed brand repositioning and regional market expansion, and developed performance-driven digital campaigns.
Certification
2023-2024
Data & AI
Advanced AI programming and Prompt Engineering
2022-2023
Brand Strategy
Research, Strategy, positioning, identity, messaging, and market differentiation.
2022-2023
OKR
Goal alignment, performance measurement, strategic focus, and business growth.
Interests
I’m passionate about human behavior, neuromarketing, psychology, and biology, which give me a deeper understanding of decision-making and communication, a key advantage in marketing. I also have a strong interest in design, ensuring every message looks as good as it sounds. Beyond that, I collect vinyl records, keeping me in sync with cultural trends, evolving styles, and the ever-changing pulse of fashion and creativity.